Wednesday, October 31, 2018

Product packaging and product design


A product or any brand is recognized by their logo which is designed on product so that customer can easily make out from logo that this product belongs to  AMUL, Frooti etc. To design a  particular product  one of the marketing team visit market place and collect each and every data regarding product such as Targeted audience, competitor for same product what is the usp of product. According to that they sit with designer and plan the strategy for designing a product. Before designing a product , A designer is giving product sample for use according to that they design the product after that product is designed then after quality tests of products designed  it is brand my branding team prints logo  Date of manufacturing and expiry date on each and every product and it is packed in tetra  pack in such way that product looks eye-catching for customers. and it is delivered for sale in market. Some product is  seasonal based..
The best example of seasonal product is Frooti , Tropicana  , Rasna and refereshing drinks, nycil  and dermi cool and candid dusting powder  are designed and delivered for summer season which designed especially for summer season mainly demanded by retail stores and customers at retail stores. Some products are designed for daily basis such as  medicated tablets, capsules  Cold drinks which is sold in summer and as well as in all seasons.
                                                                         

                                                                          Pepsi
                                                        
               When we talk about drink , Only two name comes in the mind of customer that is Pepsi and coco cola. the main common name comes  in the mind of consumer is Pepsi. It refreshes the mind of a customer. When they are tired.       
                                                                     
                                                                      Layer shots


Layer shots,This perfumes gives good fragrance  for  long lasting and gives good smell.

                                                                             
 Layer shotsThis perfumes gives good fragrance  for  long lasting and gives good smell
                                                                            
                             Water bottle

                                             





  This water bottle is used especially by people by traveling , mountaineering   and  especially  at office . when ever they feel thirsty they make use of water which is filled in water bottle to get rid off thirst.