Product packaging and product design

Product design and packaging

A product or any brand is recognized by their logo which is designed on product so that customer can easily make out from logo that this product belongs to  AMUL, Frooti etc. To design a  particular product  one of the marketing team visit market place and collect each and every data regarding product such as Targeted audience, competitor for same product what is the usp of product. According to that they sit with designer and plan the strategy for designing a product. Before designing a product , A designer is giving product sample for use according to that they design the product after that product is designed then after quality tests of products designed  it is brand my branding team prints logo  Date of manufacturing and expiry date on each and every product and it is packed in tetra  pack in such way that product looks eye-catching for customers. and it is delivered for sale in market. Some product is  seasonal based..
The best example of seasonal product is Frooti , Tropicana  , Rasna and refereshing drinks, nycil  and dermi cool and candid dusting powder  are designed and delivered for summer season which designed especially for summer season mainly demanded by retail stores and customers at retail stores. Some products are designed for daily basis such as  medicated tablets, capsules  Cold drinks which is sold in summer and as well as in all seasons.
                                                                         

                                                                          Pepsi
                                                        

               When we talk about drink , Only two name comes in the mind of customer that is Pepsi and coco cola. the main common name comes  in the mind of consumer is Pepsi. It refreshes the mind of a customer. When they are tired.       
                                                                     
                                                                      Layer shots

Layer shots,This perfumes gives good fragrance  for  long lasting and gives good smell.

                                                                             
 Layer shotsThis perfumes gives good fragrance  for  long lasting and gives good smell
                                                                            
                             Water bottle

                                             

  This water bottle is used especially by people by traveling , mountaineering   and  especially  at office . when ever they feel thirsty they make use of water which is filled in water bottle to get rid off thirst.
                        

                                

Logo

Logos  is an important aspects of  design.  In olden days , logos has more and more importance, Before the era of  digitization, the logo of particular kingdom used to be not only  carved  on pillars and in entrance of kings palace but also  also it was  designed on  gold coins of Royal kings by artist of that princely states. so that  client who comes for deal with king of that princely state to run their business in princely state of Ruler can easily the recognize that this princely states belongs to which Ruler . In the world of digitization first the rough idea of logo is sketched on paper and then it is designed on logo designing software and copyright by copyrighting team of that company . copyright is the trademark of company which states that this logo is registered and copyrighted by particular company no other designer can make such type of copyrighted logo.
logo is made  as per the requirement of client. Logo can be in 2 dimensional or 3 dimensional . but it should be simple with no explanation required  and should contain essential elements of design. Logo contains negative spacing, abstract etc. It can also be of 2 colors that is black and white, Orange and yellow  and in gradient color as per the requirement of client. Adding to much colors in logo will effect the contrast of logo which is designed by a  designer.
Here are the sample of some logos.

                                                                 
                                      Superman S logo

                                                               Enlighten Tutorial

                                                                         9 Mobile logo

                                                                     One Rupee coin

                                                                    Star plus logo
                                                                  

                                                               

                                                  

                                                                      HSBC Bank logo

Matte painting

Matte paintings are one of the original VFX techniques used in film making. Originally used in photography, matte paintings have evolved from painted glass panels to entire 3D digital worlds. A matte painting is often a painted glass pane that is used to show a landscape or large set piece. Matte painitng is used in many film making  and serial making. From set extensions to futuristic skylines, learn how to create a Matte painting in Photoshop, After Effects, and other programs. Top image via Rob Brown. Matte paintings are the oldest and best technique for creating massive complex set extensions or backgrounds. 
Here are some of the matte paintings which is done in Photoshop.